The Hampshire College logo, four rectangles that form an H in the open space between them, represents the four colleges (Amherst, Mt. Holyoke, Smith, and the University of Massachusetts Amherst) that created Hampshire and the liberal arts college itself, a proving ground for educational innovation and reform.

The logo must appear on every piece of internal and external communications.

The wordmark (or logotype) is set in ITC Franklin Gothic heavy, all caps with a specific letter spacing which must be carefully matched.

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The logo should, where feasible, employ the four “founders” colors, which closely approximate the colors of the founding schools, and the Hampshire wordmark should appear in black or white. In applications where the use of the official colors is not feasible, the logotype should be reproduced in a single color with the icon screens.