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The Logo

Hampshire logoThe Hampshire College logo, four rectangles that form an H in the open space between them, represents the four colleges (Amherst, Mt. Holyoke, Smith, and the University of Massachusetts Amherst) that created Hampshire and the liberal arts college itself, a proving ground for educational innovation and reform.

The logo must appear on every piece of internal and external communications.

The wordmark (or logotype) is set in ITC Franklin Gothic heavy, all caps with a specific letter spacing which must be carefully matched.

Wordmark (or Logotype)

The typography of the logoype is ITC Franklin Gothic Heavy all caps with a specific letter spacing that must be carefully matched. To ensure correctness, logotypes should be taken from reproduction sheets or computer formats, available from Hampshire’s office of communications.

 Hampshire College wordmark

 Download wordmark >>



The logo should, where feasible, employ the four “founders” colors, which closely approximate the colors of the founding schools, and the Hampshire wordmark should appear in black or white. In applications where the use of the official colors is not feasible, the logotype should be reproduced in a single color with the icon screens.
CM logos

Centered logo with wordmark >>
Left logo with wordmark >>
Icon only >>


Contact Us

Office of Communications
Hampshire College
893 West Street
Amherst, MA 01002
Fax 413.559.5720

© 2014 Hampshire College 893 West Street Amherst, MA 01002 . 413.549.4600