Scholarly pursuit:
Individual passion
Past oriented:
Work that has been done
Theme-centered:
Theory and thesis
Expository rhetoric:
Explaining to the reader
Impersonal tone:
Objective, dispassionate
Individualistic:
Primarily a solo activity
Few length constraints:
Verbosity rewarded
Specialized terminology:
"Insider jargon"

Funder goals:
Service attitude
Future oriented:
Work that should be done
Project-centered:
Objectives and activities
Persuasive rhetoric:
"Selling" the reader
Personal tone:
Conveys excitement
Team-focused:
Feedback needed
Strict length constraints:
Brevity rewarded
Accessible language:
Easily understood