Five College Associate Professor of Architecture and Design
Thom is a practicing architect and graphic designer. His work, in practice and theory, explores concepts of communication through and across various design disciplines. His work is highly
interdisciplinary, taking on a broad range of projects including architecture, interior design, print and web design, corporate branding, film and multimedia. He is the owner and creative director
of Idea Collective, a creative studio focused on brand, environment and ideation. Idea Collective is a five person creative team inventing unique brands, interior design experiences, and print and
digital media in many different industries. It functions as a collective connecting with an array of local and regional artists and creatives. As well, he is designer and collaborator with Wodiczko
+ Bonder, an art and architectural practice focused on public art and design––the team recently completed the Memorial for the Abolition of Slavery in Nantes, France. He has taught architecture
studios at Columbia University and the University of Massachusetts Amherst.
As a Five College joint-appointed professor, he teaches a variety of architecture and graphic design courses at Hampshire College, Mount Holyoke College, and Amherst College.
This course is open to second year Division II and Division III students and Five College seniors completing or anticipating advanced architectural or other design studio projects. The Advanced Design + Media Lab course provides a structured and critical creative environment for students to explore, experiment and design in both an individual and collaborative studio setting. In this course, students will develop their own individual design projects, identifying their own approach, scope and thesis, then executing their creative acts throughout the semester. As a concentrator's course, students will be expected to engage in both the creative challenges presented by the course while working on their own independent semester-long projects. This course is highly interdisciplinary in nature, yet designed for students developing projects in various areas of design, environmental studies, architecture and urban planning. This course will be marked by a brief, intense reading and discussion period, followed by both writing and design production on topics both culled from our readings and individual student projects. This course requires substantial out-of-class studio work and commitments to a rigorous schedule of production, culminating in a collective exhibition at the end of the semester. Students must have an individual project in mind or in progress at the start of the term. For non-Hampshire students, students should have an established work methodology and taken several studios in art or architectural design. Instructor Permission Required--Priority for acceptance will be given to upper-level students; Contact Thom Long at email@example.com for details.
Graphic design is a creative and critical practice at the intersection of communication and abstraction. The process of learning graphic design is two-fold, and students in this course will engage both areas: first, students will develop knowledge and fluency with design skills--in this case, software (Photoshop/Illustrator); second students will address the challenges of design head-on through discussion, practice, iteration, critique and experimentation. The projects will challenge students to explore raster and vector graphic forms, color theory and typography in creative, experimental ways to reach their objectives. Techniques, approaches, styles and processes for representing numbers, maps, philosophies and ideas will be introduced throughout the course. As a studio and software course, it will be fast-paced and immersive and will require a substantial amount of work outside of class time. The course will be made up of several small, fast-paced projects and culminate in one longer, more engaged print design project. This course is geared toward students with a design-focused course of study. Preference will be given to Architectural Studies majors and graphic design-focused students.