Viveca Greene, assistant professor of media studies, earned a Ph.D. from the communication department at the University of Massachusetts Amherst. In 2003, Viveca received the university's highest teaching honor: The Distinguished Teaching Award. She holds an Ed.M. from the Harvard University Graduate School of Education and a B.A. from the University of California at Santa Cruz.
Professor Greene is co-editor (with Ted Gournelos) of A Decade of Dark Humor: How Comedy, Irony, and Satire Shaped Post-9/11 America (University Press of Mississippi, 2011) and her work has appeared in The Nation, In Media Res, and We the Media: A Citizen's Guide to Fighting for Media Democracy.
She teaches courses in consumer culture, popular culture, audience research, and media studies.
The global media landscape has undergone significant changes in just over a decade. In this course we will examine how US and international media sources are covering the Middle East. Some questions we will explore are: how did US entertainment and news media respond to the attacks of 9/11? How do US media represent the daily lives and political struggles of Arabs and Muslims? What has been the political and social impact of Middle East-based channels with a global reach like Al Jazeera? How have new media influenced social movements as well as perceptions of historical events such as the Arab Uprisings? The course will feature guest speakers, film screenings, and student presentations. Students will be expected to keep up with a heavy reading load and to develop individualized research projects.
In this research- and writing-intensive seminar, we will explore a range of contemporary issues pertaining to irony, crisis, and political culture in the U.S. from a critical media studies perspective. Together we will conceptually map salient moments of media irony, parody, and satire in the wake of the 9/11 attacks, addressing the significance of such comedic texts not only as sources of entertainment and catharsis, but also as essential components in political discourse and cultural engagement. Intended for Division II students interested in a course that combines common readings and independent projects (focusing on the analysis of primary texts), we will also investigate the manner in which both entertainment and news media more broadly speaking cultivate--and undermine--public and private values, pleasures and anxieties. Prerequisite: It is expected that students will have taken a prior 100-level course in media studies or cultural theory.
Countless scholars have discussed the ideologies communicated through media texts, but most persist in privileging their own analytical interpretations. In this course students will explore various theorizations of audiences, methodologies employed to study them, and results of how audiences interpret films, advertisements, television programs, and other cultural texts. We will also seek to better understand why people make radically different meanings of the same texts. Audience Research & Media Studies is a rigorous, time- and labor-intensive course that requires significant independent work outside of class. It is designed for advanced Division II and first-semester Division III students committed to reading and analyzing existing audience studies, as well as to conceptualizing, carrying out, and documenting audience studies of their own. Students must have completed at least one prior course in media studies, and students should begin the course with a general sense of the issues or media texts they wish to explore in their studies.
This course will introduce students to the theory and practice of media studies, an interdisciplinary field of inquiry that analyzes the complex interactions between media, culture, art, politics and ideology. We will use American comedy as a lens through which to focus our study, as well as to develop an understanding of the relationship between media institutions, texts and audiences. In this discussion-based and writing-intensive course, students will read and write analyses of both cultural theory and specific texts, and ultimately produce a final paper on a topic of their own choosing.
Assistant Professor of Media Studies
Mail Code DB
Music and Dance Building 1
893 West Street
Amherst, MA 01002