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Visual Identity Guide

The visual identity program provides guidelines for presenting Hampshire College in a cohesive way to all audiences, internal and external.

The guidelines consist of an integrated system of graphic elements, including:

Consistent use of these elements will reinforce our visual identity, presenting Hampshire's communications in a unified manner across the College.

Applications of these elements extend from the alumni magazine and College stationery system to admission and fundraising publications, and to digital
media presentations and the College website.

The guidelines exist to assist communicators in the consistent and effective use of the College's brands across all media, print and electronic.

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