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In the middle one or two paragraphs, summarize how your skills and accomplishments qualify you for the job or internship and how you can add value to the organization.
Don't be afraid to show passion for the job, the organization, or the field in general. If a potential employer can sense your enthusiasm, you'll stand out. If your values align with the organization's, say so and say why. (Nonprofit employers often make passion for their mission a job requirement.)